Skift Take

A lot of generative AI-based travel planning and booking tools are coming out. Which ones will last?

Justin Dawes

Series: Travel Tech Briefing

Travel Tech Briefing

Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.

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When OpenAI released ChatGPT last November, there were a few companies that released tools right away or even shared plans to do so.  

Then, there were some more. 

Now, there are so many companies releasing tools and talking about plans that it’s becoming hard to keep up. 

In the early days, a simple experimental integration of ChatGPT with a mapping tool was enough to spark interest to publish a news article. It’s only been about six months, and the landscape has changed drastically. Now, not every new tool gets its own story – there’s not enough time in the day.