Skift Take
Marriott's move underscores how hot the extended-stay category is.
Marriott International said Monday it would expand into the "affordable midscale" hotel category in North America with a new hotel brand — which it hasn't yet named. The world's largest hotel company said it hopes the new brand will appeal to guests seeking extended stays, typically at least 15 days.
"We're in discussions with owners for more than 250 new development opportunities under this brand,” said Leeny Oberg, Marriott's chief financial officer and executive vice president, development.
Concord Hospitality, a hotel development and management company based in North Carolina, and Whitman Peterson, a real