With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city.

Credit: Las Vegas Convention and Visitors Authority

As part of the campaign, which has been created by R&R Partners, Las Vegas Convention and Visitors Authority has launched an official petition on Change.org, proposing that ‘everyone in Las Vegas must be allowed to celebrate freely on February 11, 2024.’

You can view the petition here, which at the time of writing has 137 signatures.

As part of the campaign, an original track and music video has been released featuring Grammy-nominated artist Tobe Nwigwe and former NFL All-Pro wide receiver Chad “Ochocinco” Johnson. You can view the video below: 

“Las Vegas is built for celebration,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA) in a press release. 

“People come to Vegas because they know that the excitement surrounding the game is just as important as the game itself. Whether they travel to watch the game in person or at a viewing party, fans know they will be surrounded by energy that is simply unmatched anywhere else in the world. As we prepare to welcome the Super Bowl for the first time, we are determined to show the world that when it comes to celebration, Las Vegas is in a category of one.”

When overdoing the celebrations at sporting events is usually discouraged, it is interesting to see Las Vegas take ownership of its status as the ‘home of Excessive Celebration.’

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Tags: las vegas, las vegas convention & visitors authority, marketing campaign, sports tourism, super bowl