Booking.com expanded the geographic reach of its tours and activities offerings in Asia by entering a long-term strategic partnership with Klook, Booking.com announced Monday.

Madame Tussauds Singapore source Merlin Entertainments
The set of a Bollywood movie at Madame Tussauds Singapore. Travelers can buy tickets to this attraction and have their reservations instantly confirmed via Klook, an online travel agency that specializes in experiences. Madame Source: Merlin Entertainments

“Klook experiences are now live in over 175 cities, across over 30 markets on Booking.com, and the majority of these are available in Asia and Oceania,” Booking.com stated as it cited Klook as “the category leader for experiences in Asia.”

Booking.com is headquartered in Amsterdam, and Klook is based in Singapore.

Booking.com already had provider agreements with TUI’s Musement, based in Europe, and Tripadvisor’s Viator, which is headquartered in the U.S.

Booking.com sister company Priceline last week announced that it, too, hooked up with Musement to access tours and activities.

Dennis Schaal, Skift

October 3rd, 2022 at 1:47 PM EDT

Tags: attractions, booking.com, experiences, Klook, Musement, priceline, tour operators, tours and activities, tripadvisor, tui, viator