Skift Take
Global travel softened due to the seasonality of demand. In October 2023, the Skift Travel Health Index dipped to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China's Golden Week holiday, the travel recovery in the country remained sluggish.
The Skift Travel Health Index: October 2023 Highlights report shows a slowing trend in global travel momentum as the index dipped 2 percentage points and stands at 103.
Softening Travel in Europe