Skift Take

Has India made it lucrative enough for film units to camp in the country to shoot their movies?

The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.

Learn More

A foreign film shooting in India will now be able to claim up to 40% of the expenditure incurred (in India) with the maximum limit capped at INR 300 million ($4 million). An additional five percent bonus will be given for "significant Indian content."

What's Behind the Decision? Information and Broadcasting Minister Anurag Singh Thakur cited better incentives to bring larger international film projects to India and further enhance India's positioning as a premier filmmaking destination.

Incentive Scheme Background: India introduced a 30% incentive scheme last year at Cannes to encourage the production of foreign films. Under this plan, filmmakers can get a refund of up to 30% of the money spent on producing a film in India, previously capped at INR 25 million ($300,000).

Who Will Qualify? International film productions that have received permission to shoot in India from the ministry of information and broadcasting and for documentaries from the external affairs ministry will qualify for this incentive program.

Trivia: The Indian media and entertainment industry, with an annual growth rate of 20%, is the world's fifth-largest and one of the most globalized industries.

Radisson's Zubin Saxena is Now Hilton's Country Head

Hilton, on November 20, announced the appointment of Zubin Saxena as its India country head. Zubin joins Hilton from Radisson Hotel Group, where he worked for over 8 years, most recently as the Managing Director and Area Senior Vice President of South Asia. He will take charge in January 2024.

Saxena takes over from Navjit Ahluwalia,