Skift Take

Uber started as a rideshare app, but the vision is to be much more than that.

Justin Dawes

Uber is working on a lot of projects to push its business beyond its traditional focus. 

The company is continuing to experiment with other forms of travel booking, as Uber CEO Dara Khosrowshahi highlighted during the Skift Global Forum in September. 

Khosrowshahi in an earnings call last week shared details about some of these projects, including its approach to machine learning and adding adding more travel services. 

Implementing the Latest AI 

One technology that Uber has adopted uses computer vision — a type of AI that allows computers to recognize objects in images and videos — to “read” and transcribe onboarding documents from new drivers. 

“So that your on-boarding experience and the time to onboard coul