Skift Take
The latest Tripadvisor survey highlights travel is no longer just about 'been there, done that, got the T-shirt', but understanding the story of the T-shirt itself.
Tripadvisor has released a preview for its upcoming 2024 study on the Experience of Travel, which showed that 67% of travelers surveyed across 7 key markets placed more value on experiences than things. It's a drum the sector has been beating for a while.
Tripadvisor's study saw pa