Selene Brophy

Selene has over two decades of journalistic expertise spanning news, real estate, and travel sectors. She headed up the travel editorial division for 10 years at 24.com, the leading digital publisher in Africa, where she honed her multimedia content creation skills —ranging from video and podcast production to devising social media strategies. An industry thought leader, Selene was a featured speaker at WTM Africa 2019, where she delved into pressing issues like Overtourism and the role of Artificial Intelligence in modernizing the travel sector. She has also lent her expertise as a judge on multiple award panels, notably the WTMAfrica 2020 for the Most Compelling Agency Story. Academically, she holds a Post-Graduate Diploma in Media Management and is a graduate of the Seth Godin AltMBA program in 2017. She is also a 2020 Media24 Future Skills Development Program alumni. Beyond her professional pursuits, Selene is an avid traveler and adventurer, often exploring the great outdoors in Cape Town, South Africa, with her family and dogs. She channels her love for travel into crafting engaging social media reels via her iPhone.

Latest Stories

Tour Operators

G Adventures Sees 50-Something Customers as Part of Its Own Evolution in Adventure Travel

Age is nothing but a number. That is the underlying motivation for the older set wanting to book more active travel adventures.

G Adventures Sees 50-Something Customers as Part of Its Own Evolution in Adventure Travel

Airlines

American Airlines Accuses Travel Agents of Stifling Innovation for Self Interest

American Airlines has lashed out at U.S. travel agents in a scathing response to the complaint that the airline's robust distribution strategy was unfair.

American Airlines Accuses Travel Agents of Stifling Innovation for Self Interest

Hotels

Booking.com Notes Strong Business Sentiment In Hospitality Sector: India Report

The report's findings are clear in that the majority of hoteliers are becoming more environmentally conscious. They realize the importance of investing in sustainability measures and ways to decarbonize their operations.

Booking.com Notes Strong Business Sentiment In Hospitality Sector: India Report

News Blog

London Bans Sphere Venue. MSG Looking to Build in New Location

Sphere Entertainment Company, sister company to Madison Square Garden Entertainment Corporation MSG, is looking for a new location for its second Sphere venue after its London-based plans were blocked by the city's mayor, Sadiq Khan.  Khan rejected the Sphere project, similar to Las Vegas' $2.3 billion Sphere, despite the development's potential for significant foreign investment in the UK. "While we…

Tour Operators

WeRoad Boosts Growth for DIY Tours With Novice Guides

WeRoad is turning spontaneous travel into a full-time profession for its community of trip coordinators who initially joined by leading tours without any trip-planning experience.

WeRoad Boosts Growth for DIY Tours With Novice Guides

News Blog

Global Brands Gravitate to Sphere’s Exosphere for Las Vegas Grand Prix

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix. Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes…

Tour Operators

Tripadvisor’s 2024 Experience of Travel Study: 3 Charts

The latest Tripadvisor survey highlights travel is no longer just about 'been there, done that, got the T-shirt', but understanding the story of the T-shirt itself.

Tripadvisor’s 2024 Experience of Travel Study: 3 Charts

News Blog

TUI Teams Up With National Geographic to Expand Small-Group Day Tours

European tour operator TUI's tours and activities division, TUI Musement, has expanded its collaboration with National Geographic Expeditions, launching 40 new NatGeo Day Tours.  Previously only available as part of a cruise itinerary package, travelers can now independently book a mix of one-day and half-day itineraries. According to a partnership update released by TUI, these NatGeo…

Tour Operators

Travel to Japan is Booming, But Tour Operators Face Capacity Crunch

Taipei-based tours and activities operator KKday wants to grow its market share, but with it comes delivery challenges beyond the sector's offline fragmentation.

Travel to Japan is Booming, But Tour Operators Face Capacity Crunch

Online Travel

Google Partners with South Africa to Fix Unfair Search Results for Small Travel Operators 

Google is flipping the script on its anti-competitive behavior in South Africa, with a partnership to bolster digital transformation in the country's tourism sector.

Google Partners with South Africa to Fix Unfair Search Results for Small Travel Operators