Articles tagged “marketing”

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Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Amazon Ads + Skift | 7 days ago

How Travel Brands Are Embracing Tentpole Shopping Moments

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 1 week ago

News Blog

Global Brands Gravitate to Sphere’s Exosphere for Las Vegas Grand Prix

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix. Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes…

Selene Brophy | 1 week ago
Free Read

Online Travel

Harnessing the Power of AI in Travel Marketing

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Google + Skift | 2 weeks ago

Harnessing the Power of AI in Travel Marketing

Tourism

Britain Faces a ‘Slow Build Back’ for Chinese Tourism

Like the U.S, Britain is feeling the pinch of the slow return of Chinese tourists.

Dawit Habtemariam | 2 weeks ago

Britain Faces a ‘Slow Build Back’ for Chinese Tourism

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Skift | 3 weeks ago

Curating Travel Communities: A Conversation with Exceptional Alien

Online Travel

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Dennis Schaal | 3 weeks ago

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Travel Technology

How Whatsapp Flows Could Pave the Way for Personalized Travel Experiences

WhatsApp's evolving suite of services and its impact on businesses demonstrate the platform's potential to reshape customer engagement and service. The future of customer interactions appears increasingly promising.

Peden Doma Bhutia | 2 months ago

How Whatsapp Flows Could Pave the Way for Personalized Travel Experiences

News Blog

Europe’s Upcoming Ban on ‘Climate Neutral’ Marketing to Affect Travel Brand Greenwashing

The European Union is on track to ban marketing claims such as "climate neutral" by 2026 that scientifically based certification can't validate. Claims such as "carbon neutral," "environmentally friendly," and "eco" will require companies to verify their products' merits through third-party certification schemes.  Travel companies are among the industries that may be affected by the…

Sean O'Neill | 2 months ago

Online Travel

Trivago’s Hail Mary: Go Big Again in TV Advertising

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

Dennis Schaal | 3 months ago

Trivago’s Hail Mary: Go Big Again in TV Advertising