Articles tagged “marketing campaign”

News Blog

IDEAS: Las Vegas Encourages Excessive Celebration in Latest Super Bowl LVIII Campaign

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city. Credit: Las Vegas Convention and Visitors Authority As part of the campaign, which has been created by R&R…

Adam Stacey | 3 days ago

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 1 week ago

News Blog

IDEAS: Hotel Indigo Launches Neighborhood Borrowing Program

Hotel Indigo has launched a new program wherein residents in the US and UK who share a zip code, or postcode, with select Hotel Indigo's are now able to "borrow" everyday essentials at no cost.  Credit: Hotel Indigo The ‘Borrowed by Hotel Indigo’ program has been designed to 'reignite the popular habit of lending to…

Adam Stacey | 2 weeks ago

News Blog

Thailand’s ‘Meaningful Relationship’ Campaign Romanticizes Tourism

The Tourism Authority of Thailand unveiled a new marketing campaign "Meaningful Relationship" at the World Travel Market event in London on Monday. The heart of the campaign is to encourage tourists to create more than just travel memories, it's about fostering connections with the people, communities, nature and Thailand itself. In tune with evolving travel…

Peden Doma Bhutia | 3 weeks ago

News Blog

Peter Dinklage Lends Voice to New Andalusia Tourism Campaign

Andalusia Tourism launched a campaign on Wednesday warning tourists they'll fall in love with Spain's Andalusia region. Called "Andalusian Crush," the campaign features a video montage of Andalusia's decorative architecture, culture, history and art with Games of Thrones actor Peter Dinklage as its narrator. Dinklage warns viewers the region will break you "in a thousand…

Dawit Habtemariam | 4 weeks ago

News Blog

IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…

Adam Stacey | 4 weeks ago

Online Travel

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!

Peden Doma Bhutia | 2 months ago

Skift India Report: Online Travel Agencies Wield Power of Celebrity Endorsements

Tourism

Puerto Rico’s New No-Passport Pitch

Today's edition of Skift's daily podcast examines Israel's tourism shutdown, the end of Airbnb Plus, and Puerto Rico's new marketing campaign.

Rashaad Jorden | 2 months ago

Puerto Rico’s New No-Passport Pitch

Media and PR

New Zealand Launches New Tourism Campaign Amid Post-Covid Struggles

Tourism New Zealand acknowledges it faces fierce competition in its quest to hit pre-pandemic visitor numbers, but it believes star power will help it do the trick.

Lucy Craymer, Reuters | 2 months ago

New Zealand Launches New Tourism Campaign Amid Post-Covid Struggles

News Blog

IDEAS: Air France to Celebrate 90th Anniversary With Fashion Exhibition in Paris 

Air France is set to commemorate its 90th anniversary with a fashion exhibition that will take over the window display at the Galeries Lafayette Paris Haussmann.   The exhibition, which will run from 28 September to 10 October 2023, will showcase five dresses designed by Xavier Ronze, head of the costume design workshops at the Paris…

Adam Stacey | 3 months ago