Skift Travel News Blog

Andalusia Tourism launched a campaign on Wednesday warning tourists they’ll fall in love with Spain’s Andalusia region.

Called “Andalusian Crush,” the campaign features a video montage of Andalusia’s decorative architecture, culture, history and art with Games of Thrones actor Peter Dinklage as its narrator.

Dinklage warns viewers the region will break you “in a thousand pieces” and to be “careful of the Andalusian crush.”

MMGY Global has been acquired by EagleTree Capital, a private equity firm. The travel and tourism agency’s previous owner was Peninsula Capital Partners LLC. The terms of the transaction were not disclosed.

The agency’s management team and CEO Katie Briscoe will remain in place. Executive Chairman and former CEO Clayton Reid will continue to serve on the company’s board of directors.

MMGY Global has over 600 employees in 14 offices worldwide. Their clients include Visit California, Brand USA, Pure Michigan, Singapore Airlines and Costa Rica Tourism.

EagleTree Capital owns multiple marketing and travel-related businesses, including Northstar Travel Group and and PRA.

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire. 

The campaign cleverly utilizes the manmade ‘fall colors’ of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during the fall season.

The magnets and stickers can be found across the city everywhere that portrays a pop of fall color – including brick buildings, taxi cabs, sidewalks and street signs.

You can view the 60-second spot below:

“Being new to North Carolina, I can tell you the fall color here is absolutely worth a trip,” said Glen Hilzinger, chief creative officer at Luquire.

“As part of our overarching ‘For Real, Visit NC’ campaign, we decided to literally reframe the manufactured colors New Yorkers are used to seeing in order to inspire them to see the real colors of North Carolina.”

The out of home element of the campaign will be supported by user generated content that will be shared across Visit NC’s social media platforms in the coming weeks.

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland.

The ‘Now Playing’ campaign – which features advertising in Ireland and Manchester for the first time – will run through October and November, and will return in early 2024.

The campaign includes advertisements on television, which are supported by a range of out of home placements on buses, trams and billboards, along with a full social media campaign. The creative elements have been produced alongside creative agency, Imaginary Forces.

“This is LA Tourism’s biggest ever consumer advertising investment in the UK and Ireland, showing our continued support for these key markets. We are excited to bring our consumer advertising to Ireland and the Manchester area for the first time to target travelers in these important regions, complementing our long-standing trade and PR efforts. We expect the new creative will entice travelers to choose LA for studios and attractions, food, outdoors and wellness, sports, shopping, and arts and culture,” said Francine Sheridan, regional vice president, Europe and ME, LA Tourism.