The September 8 earthquake did not halt Morocco’s post-pandemic tourism boom. The country welcomed 960,000 international travelers in September, up 8.5% from the same month in 2019, according to the the Morocco Tourism Office’s latest data. Between January and September, international travel to Morocco rose 44% compared to the same period in 2019.
On September 8, a devastating 6.8 magnitude earthquake struck the Atlas Mountains. Multiple tour operators temporarily canceled or suspended operations in the immediate aftermath.
The high-end, experiential travel show Pure Life Experience, meant to take place in Marrakesh from 10 to 13 September, has been canceled.
The organizers of the annual event, now in its 14th year, issued a statement confirming its cancelation following the devastating 6.8-magnitude earthquake in Morocco on Friday, 8 September, which killed more than 2,000 people and left thousands more injured.
Serge Dive, CEO and founder of This Is Beyond, the events company behind the Pure travel show, said the team had assessed safety conditions before deciding the best way forward in light of the natural disaster.
“My intent is to respect all of your decisions while doing what is right for those affected in Morocco, our own community, and the fabric of the local tourism,” said Dive as he expressed concern about the inappropriateness of planned events amid the devastation and emotional toll. The earthquake took place 50 miles from the city of Marrakesh in the High Atlas Mountains of Morocco and is said to be the biggest to hit Morocco since 1960.
Beks Ndlovu, the founder of African Bush Camps, a bespoke Africa-based safari company, posted he was in the city for the four-day trade fair, which had 525 registered exhibitors to attend this year’s event.
“I truly believe that we have a unique opportunity for those who are already in Marrakech to strengthen our bond, reflect on the current event, and to be a real force for good for the Moroccan community,” Dive said.
Maison Brummell Majorelle – an 8-room design-driven boutique hotel located in Marrakech – balances contemporary sculptural design with a traditional Moroccan undertone to stand out to design-minded travelers coming to Morocco.
Courtesy of Emily Andrews
Located across from this historic city’s Majorelle Gardens and a short walk from the Yves Saint Laurent museum, the Maison was constructed from scratch for Austrian hotelier Christian Schallert by New Zealand architect Bergendy Cooke and Moroccan architect Amine Abouraoui.
With an estimated 1,500 Riads located throughout Marrakech, Maison Brummell aims to entice global wanderlusts with its rose-hued tadelakt (a traditional Moroccan lime plaster technique), bespoke interior finishes crafted by local artisans, and a sought after neighborhood in Marrakech. However, the Maison’s unconventional design, particularly its inverted arches, was also met with resistance from the local community until the Marrakech-based architect, Abouraoui, was able to win the approval of officials and neighbors.
Maison Brummell Majorelle opened in January 2023.
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