Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Hotels

IDEAS: Graduate Hotels Launches “Generation G” Campaign

3 months ago

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’ 

Credit: Graduate Hotels

Designed to shine a spotlight on ‘Generation G’ members, the campaign introduces us to a number of individuals through vignettes that offer a glimpse into their experiences and community connections.

You can take a look at the campaign video below:

“Graduate’s motto is ‘We Are All Students,’ a concept Generation G fully embodies. It’s the idea that no matter how young or old you are, or when you graduated college, there’s always more to discover. There’s always a new skill to learn, place to explore or dish to try. This campaign captures that spirit of undying curiosity, adventure and wonder that runs so deeply in college towns,” said Michaella Solar-March, chief marketing officer at Graduate Hotels. 

“Whether you’re about to start your freshman year, a parent dropping your kid off at school for the first time, a foodie, or an adventurer, young or old, you have a place at Graduate.” 

The campaign was produced by Known Studios, with the film directed by Daniel Iglesias Jr. The wider campaign also includes a bespoke playlist curated by DJ White Shadow, storytelling slams across the country with The Moth, a limited collectors’ edition Generation G zine available at each hotel, branded merchandise, and more.

The campaign is Graduate’s most ambitious and extensive campaign to date, as the brand looks ahead to its 10th anniversary in 2024. 


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

Hotels

IDEAS: The Dorchester Recreates 1953 Decorations Ahead of King’s Coronation

7 months ago

As preparations continue for the coronation of HM The King Charles III on May 6, The Dorchester London has transformed its famous façade with a modern reinterpretation of the decorations used for the coronation of his mother, Queen Elizabeth II in 1953.

The original decorations, which were designed by British stage set designer Oliver Messe, featured draping along the hotel’s curved balconies to create the impression of a theatre stage, and the 2023 iteration is no different, with the Union Jack coloured drapery setting the stage for the celebrations to come.

You can see the decorations in the video below:

Instagram: @thedorchester

In addition to the decorations, the hotel will offer an array of themed treats throughout the coronation weekend, including a royal-inspired afternoon tea curated by the hotel’s executive pastry chef Michael Kwan, as well as a serving of the newly created ‘Sovereign Martini’, inspired by The King’s favourite drink.


If you have a physical experience that deserves recognition, visit the Skift IDEA Awards website and submit your entry today.

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