Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’
Designed to shine a spotlight on ‘Generation G’ members, the campaign introduces us to a number of individuals through vignettes that offer a glimpse into their experiences and community connections.
You can take a look at the campaign video below:
“Graduate’s motto is ‘We Are All Students,’ a concept Generation G fully embodies. It’s the idea that no matter how young or old you are, or when you graduated college, there’s always more to discover. There’s always a new skill to learn, place to explore or dish to try. This campaign captures that spirit of undying curiosity, adventure and wonder that runs so deeply in college towns,” said Michaella Solar-March, chief marketing officer at Graduate Hotels.
“Whether you’re about to start your freshman year, a parent dropping your kid off at school for the first time, a foodie, or an adventurer, young or old, you have a place at Graduate.”
The campaign was produced by Known Studios, with the film directed by Daniel Iglesias Jr. The wider campaign also includes a bespoke playlist curated by DJ White Shadow, storytelling slams across the country with The Moth, a limited collectors’ edition Generation G zine available at each hotel, branded merchandise, and more.
The campaign is Graduate’s most ambitious and extensive campaign to date, as the brand looks ahead to its 10th anniversary in 2024.
Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.
You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.